Let’s talk about redefining success by our own standards.
The reality of building a business online is messy, multi-layered and (at least) a little more complex than The American Dream 2.0 would have you believe.
We’re all wired a little bit differently, with different experiences of this life - how can a single definition of success serve us all?
There is nothing about “business as usual” that supports me, my clients, my community (or society at large) in succeeding in the messy grey-area of real life.
That’s why my approach to business-building involves data, divination and dismantling harmful systems.
That means:
Creating sustainable strategies to reach your goals without burning out
Separate facts from fiction to find what works (and what doesn’t.) Track what actually matters for your definition of success
Allowing space for business and personal growth, and understanding that growth isn’t linear
Accepting and working with our energy instead of against it
Developing self-trust and accessing our own truth instead of always and only looking outside of ourselves when making decisions
Acknowledging, celebrating and supporting our differences so we can succeed both individually and together, and do it without further harm
Who’s Writing This?
My business doesn’t fit into the neat little box we’re told a business is supposed to fit into, and I’m guessing yours doesn’t either.
I’m neurodivergent
I’m a woman of color
I’m a child of immigrants
I’m an Intuitive Tarot reader
I’m an expert in marketing and advertising
I’m a corporate escapee who’s never going back
In another life, I spent a decade in the ad industry as a copywriter for a bunch of different big brands and products.
I’m grateful for what I learned, but the racism, sexism, stress-related illness, lack of support for my neurodivergent brain and backstabbing competition made me wish I could just stop existing.
To get away from the corporate bullshit, I ran for my fucking life—and wasn’t I surprised and dismayed to find hustle culture alive and well in entrepreneurship too?!
I want to help change the way we relate our work and how we define doing business.
I’m not interested in success that’s measured by outdated, inflexible, exclusive, harmful, harsh, disconnected, inhuman standards.
I want real success for you and me, on our own terms, as whole humans.
Let’s do business better, together.
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